AVIDA LAND
MARLON
Laying The Foundation
In 1990, ALI expanded its offering to include middle-income housing units and communities, with the establishment of Laguna Properties Holdings, Inc. (LPHI). It was at this time that ALI acquired the 400-hectare property of the Yulo family in Sta. Rosa, Laguna, and transformed it into an integrated industrial-residential-commercial masterplanned development. It was also where the 120-hectare residential component was developed into what are now known as Sta. Rosa Village and San Jose Village, with about 2,500 housing units for middle-class Filipinos.
With the success of these projects, LPHI had established itself as a company that was set to fulfill ALI's vision of "Enhancing Land, Enriching Lives, for More People".
Under the helm of Manuel J. Colayco, Jr., Avida/LPHI's first president, and emboldened by its initial success, LPHI continued to expand its product offering with larger-sized homes in Santarosa Estates, as well as other locations such as San Isidro Village in Batangas City, San Antonio Heights and San Rafael Estates in Sto. Tomas, Batangas, Sta. Isabel Village in Lucena, Quezon and San Francisco Village in Pacol, Naga.
In 2002, LPHI continued its rapid expansion to residential development growth areas in Antipolo, Rizal with St. Gabriel Heights and St. Alexandra Estates, in Lipa, Batangas with Villa Sta. Monica, in Dasmarinas, Cavite with Sta. Catalina and Sta. Cecilia Villages, and Sta. Arcadia Estates in Cabanatuan, Nueva Ecija. Inspired by changes in the lifestyles of the middle-class market, LPHI also successfully offered and sold a hacienda/farm lot development called Hacienda Sta. Monica in Lipa, Batangas.
The year 2003 saw the company's first foray into the residential condominiums with its first with its first vertical project called One Aeropolis (renamed Avida Towers Sucat) in Sucat, Paranaque. Barely a year later, Aeropolis New Manila (Avida Towers New Manila), located along Boni Serrano Ave. in Quezon City, was launched. Sequel towers to both projects followed just a year after its respective sales launches.
Likewise, in support of the government's thrust to serve the housing needs of the soldiers, LPHI closed a deal with the Armed Forces of the Philippines to design and build housing units on a 20-hectare land in Camp Riego de Dios, Tanza, Cavite.
By 2005, LPHI already had 22 projects in 10 locations, offering almost 18,000 residential units over 600 hectares.
Projects
Welcome to vibrant Makati, the city that’s full of life. Thrive in the country’s primary destination for business, entertainment and culture.
Avida Towers Asten is a high-rise residential condominium located in West Makati. The name "Asten" is Dutch word that means "To affect". Here, everyday living resonates with a distinct life, color and inspiration. This is precisely why it has the capability to affect its residents with a unique lifestyle vibe that captures their interests and aspirations.
Suited to the dynamic lifestyle of the young savvy achievers, Avida Towers Asten offers a wide range of retail and dining choices, creating a unique place of convergence. And after a long day's work, you can take a few laps at the pool or chill out by the pool lounge. On weekends you can also hit the game room with your friends or work out at the gym.
Surround yourself with inspiration. Live in it.
About Me
Marlon Marasigan Macasaet
20 years old, Filipino, is a Sales Specialist and Consultant for Avida. He is involved in managing projects in the Company’s luxury product line, including Avida Towers Asten, Avida Towers BGC, Avida Towers One Park Drive and Avida Woodhills Settings. He took Bachelor of Science and Business Management at STI Global City. He joined the Company in 2013 at a very young age and he's topnotching sonsultative selling that would help client finding thier residential needs.